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About Us
Better water shouldn't come with tradeoffs.
We provide eco-friendly water softeners that prevent & remove the effects of hard water. 
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What We Do
NuvoH2O is the leader in eco-friendly, salt-free water softeners. Our patented CitraCharge® formula uses the power of citrus—not salt—to prevent and remove hard water scale, while preserving the healthy minerals your body needs. No brine. No backflushing. No compromises.
Whether you're looking to protect your plumbing, improve your water’s taste, or stop scale from wrecking your appliances, our systems are built to make it simple.
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Who We Are
At NuvoH2O, we are a diverse team dedicated to providing 5-star customer service for our industry-disrupting citrus-based water softening systems. At our core, we believe simple solutions can make a big impact. We’re here to help people enjoy clean, safe water.
Why We Do It
Roughly 85% of homes in the U.S. have hard water. Left untreated, it can lead to buildup on fixtures, scale in pipes, worn-out appliances, and itchy skin or dull hair. Traditional salt-based softeners attempt to fix this, but at the cost of wasted water, added sodium, and high maintenance.
At NuvoH2O, we saw a better way. So we built it.
How We Give Back
At NuvoH2O, we are committed to improving the quality of life of our neighbors, which we define as all others with whom we share this blue marble. We focus primarily on improving our interaction with water, our most valuable natural resource. Our mission is to find ways to improve water quality at home, in our communities, and around the world.
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The Nuvo Difference
We’re proud to stand behind six key benefits that make our systems different. This is water softening made for real life: simple, effective, and designed to save you time, money, and frustration:
Safer, Healthier Water
No added sodium, no harsh chemicals.
Prevents & Removes Scale Buildup
Protects your pipes, appliances, and fixtures.
Healthier Hair & Skin
No more dry, itchy skin from hard water showers.
User Friendly & Low Maintenance
Easy cartridge changes and minimal upkeep.
Eco-Friendly
No salt, no waste, and no harm to the environment.
Customizable Filtration Options
Solutions for chlorine, sediment, iron, and more.